Strengthening relationships and driving impact across the UK

Policy influence

Government engagement

Strategic connections

Trusted relationships

Regional expertise

Place-based insight

Meaningful impact

Lasting outcomes

Influence – Strategy – Impact

Shaping influence across Westminster and regions

Place-based growth

Designing strategies that position organisations for growth, investment, visibility and long term impact.

We help organisations design and deliver robust place based strategies that strengthen their influence across the regions of the UK and with a specific focus on the North of England.

Our work supports clients to align with local priorities, engage effectively with regional leaders and position themselves for long term growth, investment and impact.

Driving regional growth strategies

Parliamentary engagement & political insight

Westminster outreach, parliamentary events, introductions, research and briefings.

We support clients to navigate Westminster with integrity and focus — from targeted political engagement and parliamentary events to tailored policy research and strategic briefings. Our work facilitates meaningful connections with parliamentarians, ministers and officials, ensuring our clients’ priorities are understood at the heart of national decision making.

Westminster engagement & strategy

Regional policy and stakeholder engagement

Stakeholder engagement, policy outreach, research and events

With extensive networks across the UK’s regions, we help clients build visibility and influence at a local and regional level.

This includes stakeholder engagement, policy outreach, research and analysis, and the design and delivery of high impact regional events that amplify our clients’ voice and priorities.

Regional influence & engagement

Connecting people and places with purpose

Marsden Strategy is a Manchester-based public affairs consultancy helping organisations build profile and influence in Whitehall, Westminster and across the regions.

We support organisations to develop place based strategies that strengthen their voice in priority areas such as sustainability, skills and investment. Working with global corporates, national trade bodies and charities, we build the relationships that matter — from parliamentarians, ministers and policy makers to Combined Authorities and key regional stakeholders — to secure visibility, engagement, commercial growth and impact.

Helen McHugh

Founder & Director

Helen McHugh
Martha Wilkinson

Associate Director

Martha Wilkinson

Meet our team of experts

Behind Marsden Strategy is a team with deep experience across Westminster, business, and the UK’s regional ecosystems.

We combine political insight with strategic communications expertise to help organisations navigate complexity, build meaningful relationships, and deliver lasting impact.

Our approach is rooted in collaboration, credibility, and a clear understanding of how influence is shaped at both national and local levels.

“We are immensely grateful to Helen and Marsden Strategy for their support of Becky’s Button. As a small, emerging Charity with big ambitions, Helen’s support has been hugely impactful.

She has helped us expand our network, develop new fundraising initiatives, and create opportunities to raise the profile of our work. We have also been honoured to be selected as one of Marsden Strategy’s charity partners and their support has made a meaningful difference to our ability to grow and strengthen our impact in Greater Manchester.

We look forward to continuing to work alongside Helen in the future as we strive to tackle gender-based violence and misogyny.”

Becky’s Button

“Helen has been an incredible support to Orchestras For All, bringing thoughtful, strategic insight to our fundraising work.

She has helped us navigate complex issues and broker new important relationships, all the while being a friendly ear and a lot of fun to work with!

We’re hugely grateful for her experience, expertise, and belief in our mission.”

Orchestras For All

“Helen and the team at Marsden Strategy have worked with us to deliver a long-running advocacy project, throughout which they have consistently provided a brilliant service – excellent insights and contacts, thorough research and exceptionally organised events. Their enthusiasm for the work is infectious and has delivered exactly the outcome we needed.”

Association of British Insurers

“Beyond the amazing results, Marsden Strategy were a joy to work with from start to finish. They are proactive, highly responsive, and felt like a true extension of our team. They helped shape our thinking alongside navigating the complexities of Westminster, allowing us to focus on building relationships and delivering our messages.

We cannot recommend them highly enough to any organisation looking to elevate their connections with stakeholders.”

Community Forest Trust and England’s Community Forests

Strategic – Connected – Influential

Ready to make an impact?

We work with organisations that want to be heard, connected, and influential in the places that matter most.

Let’s talk about how we can support your next step.